Last year, PBS Hawaii hired our first-ever dedicated multi-media writer. She's Liberty Peralta, who was first exposed to media work in high school as a star performer at Waianae Searider Productions.
A college graduate now with job experience in public relations and web software, she's a young poised professional who is unfazed with new challenges. If her first draft doesn't work, she keeps writing until the copy falls into place.
It's fun seeing her embrace her varied assignments. She writes TV shows (recently co-producing, with VP/Creative Services, Robert Pennybacker, the Long Story Short episodes featuring Pono Shim); :30 TV spots; scripts for live pledge presentations; online stories; Cover It Live blog hosting; articles in our monthly magazine; Facebook and Twitter comments; and weekly newsletter blurbs for local shows. Broadcast, website, social media, print, she swivels to do the best job in each medium. To do so, she needs to understand the "audience," or community, for each type of writing.
It's already getting hard to remember back when this organization had writers who specialized in broadcast OR print. That was light years ago, when the conventional thinking was that we could just transfer existing verbiage from our broadcast platform to our web platform. Today Liberty gives a lot of thought to writing for the web with the idea of maximizing interaction and participation.
For Liberty, it's not confusing to move from medium to medium in writing; she takes a fluid approach and says it seems organic to her.
What a surprise! Thanks, Leslie.
Posted by: Liberty Peralta | February 22, 2012 at 01:03 PM
These words could have described Liberty all the way back in the 9th grade. She has always been dedicated and was born to be a writer (with wonderful design skills too.) It is nice to read that she has blossomed into the "poised professional" that she is today. Liberty might be surprised, but I'm not! Aloha.
Posted by: Beingjewishinhawaii.wordpress.com | February 23, 2012 at 01:01 PM