Sitting Close: Jon de Mello and "Bruddah Iz"
The CEO and owner of what Billboard Magazine calls the strongest independent record company in the world is a former Waikiki "surf rat" who attended public schools on Oahu.
Jon de Mello, who incorporated the Mountain Apple Company, still lives in Honolulu and has built a phenomenal business around perpetuating Hawaiian and island music.
He's a wizard in his state-of-the-art music studio, using both right and left brain to create cutting-edge sound mixes and shrewd business strategies.
While other music producers were fighting Napster and free downloading, Jon came to see the Internet as an ingenious way to promote Hawaiian and other island music around the world. He uses Google Alerts to keep him up to date on where in the world the late Israel Kamakawiwoole's magic voice is getting attention and makes sure the stores in those areas are stocked with Iz CDs.
Jon will appear next week on PBS Hawaii.
I asked him what it was like to produce music with the late "Bruddah Iz."
Jon said he had a "funny" way of recording with Israel. He'd sit in the studio while Iz sang. Talk about close quarters! He positioned himself three feet in front of the big man, facing him.
"I wanted to feel his energy. I wanted him to stay energized and focused and I could help him wth chording or structures and we could talk," Jon said.
Israel would close his eyes as he sang, and at the end, he'd crack open an eye to gauge Jon's reaction.
Unconventional, but it worked, with smashing success.
Jon de Mello shares stories about his work and life Tuesday night at 7:30 on PBS Hawaii's Long Story Short.
I remember stepping into a crowded elevator at Honolulu District Court one day. There was an animated conversation going on about a court ruling that had just been made--and everybody in the elevator was speaking in the Hawaiian language. It wasn't for flavor or effect--this was a full-fledged, intense discussion.
We've seen plenty of U.S. Navy "photo ops"--limited opportunities offered for film and news crews to record selected activities aboard ship. 

Okay. So we didn't win the big game tonight. The UH Warriors never found their rhythm, never showed what they could do, against the big fast Bulldog team in the bowl championships.
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